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This web site jipottery.com has the following in the web page, "Joyce Inderbitzin dedicates her life to creating handcrafted stoneware." Our analyzers noticed that the webpage also stated " Located in Yardley, Pennsylvania, Joyce designs beautiful, original clay pieces." The Website also said " Joyce has forty years of experience built around great education and apprenticeships with well-known artists. This education has led to her becoming a seasoned clay artist. Joyce makes every piece of stoneware and raku pottery by hand, so no two pieces look exactly alike. Can be viewed on the website. If you have any questions,." The website's header had Handcrafted as the most important optimized keyword. It is followed by Stoneware, Raku, and Pottery which isn't as highly ranked as Handcrafted. The next words jipottery.com used was Philadelphia. PA was included but might not be understood by search engines.